Duncan Macormac, Founder

I didn't start Livefire because I knew how to run a coffee company. I'm not a barista or a renowned coffee expert. I'm a regular guy that consumes a lot of coffee and it has always made me smile. I started it because I knew what it felt like to need a good cup in a hard moment — and I believed the people who show up every day, in uniform or not, deserved something real. Our mission is simple: to strengthen Veteran and First Responder organizations through community and coffee. Every decision we make, every partner we back, every bag we ship — it's personal. Thanks for being part of it.

About Us

Who We Are

Livefire (n.) — A military exercise using live ammunition. Actions have consequences. Performance matters. Show up prepared, with the right mindset and full focus.

And whether it was before the brief, after the range, or somewhere in the middle of a long deployment, coffee was always there. Not as a luxury. As a constant. A small, reliable thing that made the hard days a little more human.

Livefire Coffee Co. was built on that idea. We're a veteran-owned brand that believes great coffee is one of the simplest ways to bring a little happiness into someone's day — and that the people who grind the hardest deserve the best cup they can get.

We source quality coffee and tea worth drinking, and we back the hard-charging communities that make this country run. That's the mission.

The Fireteam Community Fund

Every bag has a mission. Each quarter we partner with local Veteran and First Responder organizations — and $1 from every sale goes directly to them. No middlemen. No bureaucracy. Just real impact.

Learn more about the Fund →