About Us

Who We Are

Livefire (n.) — A military exercise using live ammunition. Actions have consequences. Performance matters. Show up prepared, with the right mindset and full focus.

And whether it was before the brief, after the range, or somewhere in the middle of a long deployment, coffee was always there. Not as a luxury. As a constant. A small, reliable thing that made the hard days a little more human.

Livefire Coffee Co. was built on that idea. We're a veteran-owned brand that believes great coffee is one of the simplest ways to bring a little happiness into someone's day — and that the people who grind the hardest deserve the best cup they can get.

We source quality coffee and tea worth drinking, and we back the hard-charging communities that make this country run. That's the mission.

The Fireteam Community Fund

Every bag has a mission.

Each quarter, we partner with a local VFW, American Legion, fire department, or other community-focused organization. For every bag of coffee and tea item sold during that quarter, $1 goes directly to the selected local partner — no corporate middlemen, no administrative overhead, no wondering where the money went.

We put funds directly into the hands of local organizations because we know what happens when money gets filtered through layers of bureaucracy. It gets lost. Ours doesn't.

We also show up in person. We attend events, contribute to your cause, and meet your community face to face — because real impact isn't a check in the mail. It's a conversation, a handshake, and an invitation. We want your community to know our mission, and we want them to become part of the Fireteam.

When you choose Livefire, you're backing the people who show up.

Interested in partnering with the Fireteam Community Fund? Get in touch — we'd love to hear from you.