About Us
Who We Are
Livefire (n.) — A military exercise using live ammunition. Actions have consequences. Performance matters. Show up prepared, with the right mindset and full focus.
And whether it was before the brief, after the range, or somewhere in the middle of a long deployment, coffee was always there. Not as a luxury. As a constant. A small, reliable thing that made the hard days a little more human.
Livefire Coffee Co. was built on that idea. We're a veteran-owned brand that believes great coffee is one of the simplest ways to bring a little happiness into someone's day — and that the people who grind the hardest deserve the best cup they can get.
We source quality coffee and tea worth drinking, and we back the hard-charging communities that make this country run. That's the mission.
The Fireteam Community Fund
Every bag has a mission. Each quarter we partner with local Veteran and First Responder organizations — and $1 from every sale goes directly to them. No middlemen. No bureaucracy. Just real impact.